How Regional Streaming Licensing Works for Asian Dramas
Have you ever wondered why a popular Korean drama is streaming on Netflix in the United States and Europe, but only accessible via Viu in Southeast Asia or Rakuten Viki in Latin America? Understanding media distribution licensing explains these territorial variations.
Exclusive vs. Non-Exclusive Terrestrial Rights
Production powerhouses like Studio Dragon (CJ ENM), JTBC Studios, and Tencent Video license their intellectual property on territory-by-territory basis. An OTT provider may bid tens of millions of dollars for exclusive rights in North America while leaving Southeast Asian rights open for regional specialized providers like Viu. Checking our Where to Watch directory guarantees you identify the exact legal broadcaster operating in your home territory.